What Exactly Is an SEO Agency?

11 Jun

Have you been looking for ways to increase the online reach of your business? As a business owner, you have probably come across the term SEO Agency multiple times during your research. The process may seem overly technical at first, prompting many people to ignore it completely. However, it has proven to be one of the best ways to build a digital brand. It also explains why the biggest brands invest a lot of their marketing dollars toward SEO Agency services. If you want to get a better understanding of what SEO is and how it works, be sure to keep reading.

Understanding Search Engine Optimization

In order to understand SEO, it is first imperative that you understand how search engines work. In this resource, we will talk from the perspective of using Google, as it is the most popular search engine in the world.

The main objective of Google is to deliver the best results based on of the search queries entered by users. In order to do so, they use a complicated algorithm that factors in over 200 different elements.

Search engine optimization is the process of optimizing for these ranking factors. Of course, Google doesn’t disclose what exactly these factors are. But with trial and error, online marketing experts from SEO Magic – Auckland Office have been able to get a better picture of some of them and formulate an effective strategy accordingly.

SEO Agency

On Page SEO

Many like to split SEO into two categories, with the first one being on page SEO. This aspect deals with the ranking factors within the website itself. It’s a must that you look at your on-page elements first as it plays an important role in how well your website ranks in the organic listings.

The most prominent factors to consider include your site structure, permalinks, internal links, navigation menus, site maps and keyword placement.

For optimal results, it is vital that you factor in all of these small details to give your website the best chance of ranking. Read more about this topic on http://www.seomagic.co.nz/wellington/

Off Page SEO

The second aspect of SEO Magic – Auckland Office deals with off page elements. As the term suggests, it involves factors outside your website. This has primarily to do with backlinks, which serve as votes that vouch for the credibility and authority of your website. Basically, you want your website to have more “votes” so search engines will give you more trust.

However, this doesn’t entail building as many links as you can. In fact, this is something that is frowned upon by Google. The Google Penguin update has wiped out countless websites from the search index after being caught using shady link building tactics. Instead, you should spend time trying to acquire backlinks naturally through effective outreach strategies.

By getting you on page and off page SEO right, you have a good chance of taking your website to the first page of Google. This exposes your brand to your target customers, which means more opportunities to convert visitors into leads. Make sure that you start investing in SEO so you can better compete against competitors.

Why Meta Tags are Important in SEO

25 May

A friend just told me her web designer advised her not to bother with writing meta tags and descriptions for her blog because Google doesn’t consider these in your search rankings. That’s true.
But I think it’s a big mistake to ignore them and I say this from experience because I did for a long time. Then I started using meta tags and showed up in more searches with greater click-throughs to my site.

If you write a punchy headline and a compelling description of the blog, that’s most likely what will show up in the “snippet” that Google uses in the search description.

A snippet is basically the little piece of copy next to each search. Google doesn’t necessarily have to use your copy. But it will if its mysterious algorithms determine your copy provides a better description than the search engine can by crawling and picking out words in your content.

For example, I showed up on page one in Google with this snippet that I wrote in my meta tag description:

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Mar 23, 2017 Youve got to put your personality into a blog. Visitors want to know what you stand for and your honest opinions about things – both good

In summary, meta tags will not increase your search rankings. That’s direct from Google. But also from the mouth of Google: a well-written “snippet” from your meta tag description is likely to increase click-throughs to your site. And isn’t that we want?